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B2B Marketing ROI Playbook
How CRM can help close the gap between Marketing and Sales.
About The eBook
Marketing Attribution is a set of technologies and processes that evaluate the success of marketing lead generation activities in driving revenue through the sales funnel for your company. While the initial goal is to prove marketing ROI (Return on Investment), the ultimate aim should be to understand the most effective marketing programs and improve marketing ROI.
You'll Learn How To
Track both marketing leads and sales leads in Salesforce
Solve the problem of Contact Role adoption for better data
Utilize a multi-touch attribution for cleaner reporting
Visualize the customer journey based on Contact Roles at each Opportunity
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What People Have Said About Previous eBooks
Some simple tips to streamline your sales forecasting processes. Thanks @datahug!
@AndersonTroyA
Forecasting is the most painful part of being a sales manager - check out this guide. #salesops
@conorhickey
This guide will help you understand the most important elements of your forecast.
@Taft_Love