Copyright 2017 Datahug

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B2B Marketing ROI Playbook

How CRM can help close the gap between Marketing and Sales.

About The eBook

Marketing Attribution is a set of technologies and processes that evaluate the success of marketing lead generation activities in driving revenue through the sales funnel for your company. While the initial goal is to prove marketing ROI (Return on Investment), the ultimate aim should be to understand the most effective marketing programs and improve marketing ROI.

You'll Learn How To

Track both marketing leads and sales leads in Salesforce
Solve the problem of Contact Role adoption for better data
Utilize a multi-touch attribution for cleaner reporting
Visualize the customer journey based on Contact Roles at each Opportunity






What People Have Said About Previous eBooks

Some simple tips to streamline your sales forecasting processes. Thanks @datahug!
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This guide will help you understand the most important elements of your forecast.
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