Contracts That Kill Revenue
Achieving a high Annual Recurring Revenue (ARR) figure is the primary way to demonstrate traction as a SaaS start-up.
Companies operating in a SaaS model spend an incredible amount of time and energy trying to push their ARR higher. Most make at least one of three mistakes at some point in the process, leading to reduced profits, higher churn and overall frustration.
Make yourself aware of these three contracting pitfalls and you'll be able to spot them before they kill your ARR.
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